Though it's hard to describe the service, I suspect once you watch the video explanation, it'll make a lot more sense. It's too early for me to jump into a full commitment, as there aren't that many people calling me or texting me aside from work. I'm not exactly known for being a big talker on cell calls (I hate the subtle delay on cell phone audio), and most of the family isn't heavy into texting, but perhaps this new service will widen my "calling circle."
I'll put it into "testing" for the moment.